The positionis responsible forleading and driving the accelerated growth of The Coca-Cola TM across Japan and Korea by delivering a prioritizedMealsgrowth strategy that will deliver mid to long-term growth across business, W+recruitmentand equity. This includes market landscape assessment, aggressive goal setting, robust strategydevelopmentand strong plan development andexecutionsincluding in collaboration within the CCTM Team and key stakeholders across both markets.

• Deliver revenue,profitand market share growth byestablishingstrong Brand Equityon Meals and increasing overall Share in Meals, with special focus on AH Meals.

• Contributeinbuildinga winning andhigh performanceJSK Teamwithan enterprise mindset and system leadership 

WhatYou’llDo for Us

• Lead the development ofLong RangeBusiness PlanofJSKMealsby deliveringa clearAH and AFHMeals Strategy, businessobjectives, financial and recruitment targets.Support the Meals Market Execution Leads onAnnual Business Plan

• Give guidance onmarket’s meals investment strategyby sharing best practice business models, channel prioritizations (i.e.E&D vs QSR vs CVS)and providingcourse correction recommendations

• Lead JSK Monthly Business Reviewfocusing on Mealstoidentifycurrent issues and emerging opportunities by connecting multiple data sources to find business and consumer insights that canimpactthe business strategy and execution both in thelongandmidterm. Unlike QPR or Weekly Business Tracking, this analysis will be focused on how the brand is doing wholistically towards achieving itsmid tolong-termobjective.

• Be the primary brand support to Creative Team onMealsmarketing communication and content developmentincluding the Local Food PairingCommunication Strategy and Content (i.e.CoChiLu, My Meal Partner)

• Leadideation oninitiatives todriverecruitment andtransactions that delivers on the Meals Strategy going beyond product and focusing more on packaging or new ways of engagement(i.e.MultiserveAlwaysOnPack Program)

• With enterprise mindset, connect closely with the GlobalMealscommunity network torepresentJSK on alignment including business planning routines,learningand sharing best practices,adaptatingthe overall global TM strategy for JSK

Top KPIs

Share withinMeals AH and AFH,Goes Well with Food,Increase in Meals Attach Rate

Qualifications & Requirements

• Work experience for at least 10 yearsin the area ofbrand/product marketing at FMCG including new product development.

• A well-tuned skill in taking a wealth of consumer research and understanding and arriving at the most important insights for brand strategy development.

• Strong passion and responsibility to lead the project and deliver results. 

• Consumer centric mindset.

• Strategic thinker.

• Curious about consumers, trends, food &beverage, and our brands.

• Innovative and breakthrough thinking. 

• Skills to analyze complex market and consumer environment and formown recommendation.

• Strong project management and interpersonal skills.

• Good leadership and communication skillsto involvemany stakeholders internally and externally.

• Collaboration, teamwork, positive belief, andsenseof responsibility. 

• Language capability: Business level of English

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world

• Historical heritage: We haveoperatedour business since 1957 in Japan, 1968 in Korea

• Globally networked ways of working: We havefullynetworked organization and ways of working in global community

• Franchise leadership: We partner with local bottlers as franchise system in both markets

Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day
Travel:20-30%