Job Title:Senior Director, Brand ManagementGERMANY
Location:Germany
Reports To:Vice President, MarketingGERMANY

Role Purpose

The Senior Director, Brand ManagementGERMANYleads theend-to-endstrategy, creation, execution, and evaluation of the brand agendafor the full portfolio of brands inGermany. As one of the most senior roles in the Frontline Marketing organization, this leader is accountable for driving sustainable growth, strengthening brand equity, and deliveringmarket leadingperformanceacross all consumer groups, categories, and channels.

This role sets thelong-termbrand vision, shapes integrated strategies, and ensures worldclass execution across innovation, communication, commercial activation, and total consumer experience. The Senior Director partners directly with global category teams, Europe OU leadership, Franchise partners, bottler executives, andcross functionalteams to ensure clarity, alignment, and impactful delivery.

This role also leads amultidisciplinary team of brand leadersand ensures that brand strategies and plans are sharp,insight driven, commercially grounded, and flawlessly executed in the market.

WhatYou’llDo for Us

1. Brand Leadership &GermanStrategy

• Lead thetotal brand strategyforGermany, creatinglongtermand annual plans that deliver brand growth, market share expansion, and consumer relevance.

• Build strategic choices based on deep consumer, cultural, and market insight.

• Identifyopportunities to outpace competition and lead category performance.

• Ensure brand strategies are aligned with global direction and OU priorities.

2. Integrated Planning & Performance Management

• Oversee development of brand plans that span media, creative, innovation, packaging, customer activation, shopper marketing, and commercial execution.

• Lead performance routines with brand teams to track brand health, NSR, GP, equity, and penetration.

• Drive continuous improvement across all brand building levers.

3. Innovation, Creative Excellence & IMX Integration

• Guide the brand innovation pipeline and ensure relevance, differentiation, and strong execution.

• Partner with IMX, Media, and Creative teams to ensure bestinclass creative platforms and fully integrated IMX activation.

• Build culturally resonant platforms,always oncontent, andfull funnelplans that drive measurable brand impact.

4. Commercial & Customer Collaboration

• Work closely with the Customer & Commercial Senior Director to ensure brand plans are tightly integrated with customer strategies.

• Shape brand and commercial plans that drive execution excellence across all channels and customers.

• Support customersellingwith compelling brand narratives, category insights, and activation toolkits.

5. System Leadership & Bottler Partnership

• Act as the senior brand counterpart to the bottler leadership team, shaping and delivering joint system plans.

• Partner with Franchise, Commercial, RGM, Supply Chain, and Finance teams to ensure cohesive system alignment.

• Influence bottlerdecision makingon innovation, investment, visibility, and local execution.

6.Cross FunctionalLeadership & Network Collaboration

• Partner with Insights, PACS, RGM, Finance, Legal, IMX, and OU/global marketing teams to deliver aligned,high qualitybrand work.

• RepresentGermanyin European network forums and contribute to global initiatives withGERMANYmarket insight.

7. People Leadership, Culture & Capability

• Lead a team of Directors and Senior Managers across brand management and key marketing capability areas.

• Develop, coach, and inspirehigh performingteams with clear accountability and strong succession depth.

• Foster a culture of creativity, excellence, collaboration, agility, rigor, and consumer obsession.

8. Governance & Operational Excellence

• Ensure compliance with brand governance, SRA & claims approval, responsible marketing, and sustainability guidelines.

• Drive operational discipline in planning, budgeting, investment decisions, project management, and measurement.

Qualifications & Experience

• Bachelor’s degreerequired; advanced degree preferred.

• 12–15 yearsof progressive brand leadership experience within FMCG or related industries.

• German language essential

• Proven experience managing large brand portfolios or multiple brand teams.

• Demonstrated success in leading largecross functionalteams and delivering growth.

• Deep knowledge of brand strategy, insights, innovation, creative development, and IMX integration.

• Strong commercial and system leadership experience.

• Exceptional communication, influencing, negotiation, and leadership skills.

• Experience partnering with bottlers, customers, and global/OU marketing teams.

• Ability to lead through complexity and drive transformation.

What We Can Do for You

• Strategic Influence:Lead the brand agenda of a major global market.

• Cross FunctionalImpact:Work closely with commercial, media, creative, and bottler leadership.

• Development & Growth:Access worldclass global marketing capability programs.

• High Visibility:Engage with leaders across the global system and European OU.