Director, Shopper Insights
Job Description
Job Description Summary:
Greater China&MongloliaMarketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, andoperatethrough flywheel execution with clear accountability for impact and ROI. All rolesoperatewithin a tightly integrated OU–Market model, where the OU elevates and enablesstrategicgrowth+ OU-wide platformswhile markets integrate, execute, and track performance with speed and rigor while developing local content,partnershipand experiences.
WhatYou’llDo for US
Deep understandingof the art & science behind shopper needs (where to play),behavior, and foresights, enabled by human sciences,dataand advanced analytics
InformMarketingLRP andOU-wide programs by providinga deep,present forward andfuture-back understanding ofshopper’sdrivers, andneed pillars/occasions to shape portfolio choices, category strategies,program’sexcellenceacross the OU.
Lead portfolio strategyfor the OU, defining where to playand how to win
Own the art & science of shopper understanding, spanning needs,behaviors, rituals, and decision journeys.Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth.
Act as the strategic bridge to MPS, ensuring portfolio intent is operationalized.
Translatedata intoInsights that shapeshopperstrategy/programs,programsand investment.
Strategic Shopper Insight Leadership:Define and lead the shopper insight strategy across channels and occasions,identifyinggrowth opportunities and informing long-term franchise and category strategies.
End-to-End Insight to Execution:Translate shopper insights into clear commercial recommendations, guiding execution across pricing, promotion, pack, assortment, and in-store activation.
Decision Support & Performance Optimization:Providedata-driven guidance tooptimizecommercial decisions,leveragingsyndicated data, primary research, and advanced analytics to track performance and refine strategies.
Thought Leadership & Capability Building:Act as a thought leader on shopper and channel trends within the beverage industry, elevating shopper-centric thinking and building insight capabilities across the organization.
Experience&Critical Requirements
Significant marketingand leadershipexperience (15years+),with great focus onshopperinsights, analytics, humansciencesand market research.
Behaviors:GrowthMindset: someone that is curious, dreamsbig, doeswhat is hard and has an enterprise mindset.Passionate and uncompromisable commitment to excellenceand servant leadership.
Strong analytical and problem-solving skills; influential skills with senior executives
Ability to build andleveragerelationships with key business partners (internally and externally), comfortable in working with senior leaders
Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
Ability to navigate complex challenges & linkages and articulate into plans to driveresults
Ability to inspire through the power of our marketing and brands
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
What We Can Do for You
Career Growth & Development:Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
Diverse & Inclusive Culture:Be embraced for who you are and empowered to use your voice to help others find theirs.
International Exposure:Collaborate with multicultural teams andparticipatein global projects through our networked organization.
Skills:
Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall ModelLocation(s):
ChinaCity/Cities:
ShanghaiTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
June 29, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
